Work
Work
I design brand and marketing systems that help B2B teams scale
I design brand and marketing systems that help B2B teams scale
SeekOut
SeekOut
Scaling brand and marketing systems for a growing SaaS company
Scaling brand and marketing systems for a growing SaaS company
Accolade
Accolade
Leading rebrand and campaign systems across web and marketing
Leading rebrand and campaign systems across web and marketing
Tableau
Tableau
Building large-scale event and brand systems for global audiences
Building large-scale event and brand systems for global audiences
About
About
Senior Marketing Designer
Senior Marketing Designer
SeekOut
SeekOut
Creative Director + Brand Designer
2022-2026
Creative Director + Brand Designer
2022-2026
Scaling a brand into a system
Scaling a brand into a system
Expanded an agency-led rebrand into a cohesive, scalable system across product, marketing, and brand.
Led hands-on design and art direction, partnering with marketing, product, and external teams to bring the brand to life across web, motion, and campaigns.
Expanded an agency-led rebrand into a cohesive, scalable system across product, marketing, and brand.
Led hands-on design and art direction, partnering with marketing, product, and external teams to bring the brand to life across web, motion, and campaigns.
SeekOut
Creative Director + Brand Designer
2022-2026
Scaling a brand into a system
Following an agency-led rebrand, I led the expansion of SeekOut’s brand—transforming it into a cohesive, scalable system across product, marketing, and brand touchpoints.
I extended the brand into a scalable system across web,
I extended the brand into a scalable system across web,
I extended the brand into a scalable system across web,
As a contract designer, I led the creative execution of SeekOut Spot’s launch across video, illustration, and experiential design.
As a contract designer, I led the creative execution of SeekOut Spot’s launch across video, illustration, and experiential design.
As a contract designer, I led the creative execution of SeekOut Spot’s launch across video, illustration, and experiential design.
Translated the SeekOut Spot story into physical, immersive booth experiences.
Translated the SeekOut Spot story into physical, immersive booth experiences.
Translated the SeekOut Spot story into physical, immersive booth experiences.
Illustrated playing cards designed to spark conversation and drive brand recall at HR Tech.
Illustrated playing cards designed to spark conversation and drive brand recall at HR Tech.
Illustrated playing cards designed to spark conversation and drive brand recall at HR Tech.
A product explainer video that made agentic recruiting feel simple and human.
A product explainer video that made agentic recruiting feel simple and human.
A product explainer video that made agentic recruiting feel simple and human.
Accolade
Accolade
Accolade
Art Director / Designer
2016-2022
Art Director / Designer
2016-2022
Art Director / Designer
2016-2022
Healthcare, measured.
Healthcare, measured.
Healthcare, measured.
I led the design of a campaign centered on the Aon report, defining how complex data is communicated visually within Accolade’s brand.
Introduced a visual approach to data—pairing simplified charting with human-centered imagery to make insights more intuitive and relatable.
I led the design of a campaign centered on the Aon report, defining how complex data is communicated visually within Accolade’s brand. I introduced a visual approach to data—pairing simplified charting with human-centered imagery to make insights more intuitive and relatable.
I led the design of a campaign centered on the Aon report, defining how complex data is communicated visually within Accolade’s brand.
Introduced a visual approach to data—pairing simplified charting with human-centered imagery to make insights more intuitive and relatable.
I brought this approach to life across the web,
I brought this approach to life across the web,
Tableau
Tableau
Tableau
Marketing Designer
2013-2017
Marketing Designer
2013-2017
Marketing Designer
2013-2017
Data +
People
Data + People
Data +
People
I redesigned Tableau’s core product marketing from a dense trifold into a cleaner, more human, story-led booklet.
I redesigned Tableau’s core product marketing from a dense trifold into a cleaner, more human, story-led booklet.
I redesigned Tableau’s core product marketing from a dense trifold into a cleaner, more human, story-led booklet.
I reframed the content as a booklet, creating space for each product to tell a clearer story.
I reframed the content as a booklet, creating space for each product to tell a clearer story.
I reframed the content as a booklet, creating space for each product to tell a clearer story.
Designed for scale.
Designed for scale.
Designed for scale.
I designed a scalable event and product storytelling system across field marketing and campaigns.
I designed a scalable event and product storytelling system across field marketing and campaigns.
I designed a scalable event and product storytelling system across field marketing and campaigns.
The system flexed across seminar, showcase, and community event formats.
The system flexed across seminar, showcase, and community event formats.
The system flexed across seminar, showcase, and community event formats.
Hi,
I'm Laura McKinney.
Hi, I'm Laura McKinney.
I am a designer who builds clarity in moments of change.
I do my best work when a company is growing or shifting and needs structure that holds. Over the last decade, I’ve built brands and systems that bring order to uncertainty and give teams the clarity to do their best work. I incorporate AI into my workflow to accelerate ideation, streamline production, and expand what I can create independently while maintaining quality and intent. Clear design builds confidence. Confidence builds trust.
I am a designer who builds clarity in moments of change.
I do my best work when a company is growing or shifting and needs structure that holds. Over the last decade, I’ve built brands and systems that bring order to uncertainty and give teams the clarity to do their best work. I incorporate AI into my workflow to accelerate ideation, streamline production, and expand what I can create independently while maintaining quality and intent. Clear design builds confidence. Confidence builds trust.
Experience
Experience
Experience
Creative Director / Brand Designer
Creative Director / Brand Designer
Creative Director / Brand Designer
2022-Current
2022-Current
Art Director / Brand Designer
Art Director / Brand Designer
Art Director / Brand Designer
2017-2022
2017-2022